Improve Your Account Using Instagram Insights

Do you take note of your Instagram follower analysis and post statistics and set goals for yourself? With Instagram Insights, you can do more and put your account ahead of your competitors. You can improve every stat you can see. Using Instagram tools and post analytics helps grow your account quickly.

What Does Instagram Insights Do?

The most important metrics for businesses on Instagram are Instagram post statistics. Instagram has developed a built-in reporting tool and presented it to its users so that you can access your account’s data by monitoring your account’s performance. Thus, you can better learn who is interested in your followers, posts and stories.

Instagram Insights is more comprehensive than you think. To access Instagram Insights, you must have a business account, not a personal one. By converting your account, which is a personal account by default, to a business account, you gain access to a number of useful features that will make it easy to market your business on Instagram. Profiles with business accounts look more official and people follow business accounts with more confidence. You will also be able to follow the progress of your account step by step with Insights.

Converting Personal Account to Business Account

You have to log into settings and then the account tab by tapping the three lines in the top right corner of your profile. You will see the text Switch Account Type at the bottom of the screen. You can choose between a business account or a creator account by tapping it. The creator account is usually suitable for celebrities and influencers, not brands. If you manage a business, the business account will be the best choice for you.

After selecting the business account, you will be asked to choose what the business is about. At the end of this process, you can have a business account belonging to the relevant category. Afterwards, you can make your profile ready for use by adding details such as contact information and phone number.

After you set up your business account, you can access Instagram post statistics. You can access analytics on your profile by tapping the Insights button just below your bio.

Link-in-Bio Tool

Do you want to drive traffic to your business website through Instagram? Link-in-bio tool is a tool where you can add your website link. To support what you share in your posts, you can write texts like “You can reach our website by clicking the link in our bio”. At the same time, you can mention in your stories that there is a link to your website in your bio.

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