Instagram is the social media site used by more than 1 billion people every month. It is also the sixth most visited site. If you are planning to grow your customer network with Instagram followers, you should know how to create an account. In this way, you can gain an advantage over your competitors on Instagram and have more followers than them.
You can sign up for Instagram with your business email, whether on your desktop or mobile device. The mobile application is available in both the Apple iOS App Store, and the Google Play Store. Here you have to enter your mobile number, username and password, full name of your business. After proceeding, you will be asked to enter your information such as date of birth. In the last step, you will be asked to verify your mobile phone or e-mail address. You complete the verification process by entering the code sent to you here.
If you are using Facebook, you can also skip all these steps and choose the option to log in with Facebook.
Optimizing the Profile
The purpose of using your business account is to grow your business and increase leads and sales. That’s why you should first add a profile photo that is relevant to your business. This will likely be your business logo. You can write what your business does in your bio. If available, the business slogan can also be written here. If there is a website link that you can direct users to, you can add it here.
As soon as you complete the setup of the Instagram account, you can start sharing content. You should definitely have some content on your profile to gain some followers and engagement. Images are the simplest type of content to share on Instagram. However, you should not fill your account with business promotional images from the beginning, just because it is easy to share images. A few illustrations can also be great for promoting your brand. You should also pay attention to the descriptions of the images you share. You can write an inspiring, interesting question, or emotional image description to start connecting with your audience right away.
Videos are one of the most popular forms of content on Instagram, just like any other platform. IGTV is a type of content sharing where you can upload your videos up to 15 minutes. If you have a verified account, you can upload videos longer than 15 minutes.