One of the basic elements of modern marketing strategies has been influencer marketing. In fact, influencers have several different sub-types such as mega influencers, macro influencers, micro influencers, and nano influencers. Each of these types serves their own role in marketing campaigns. Brands also want to use several different types of influencers to create the campaign with the widest reach possible.
You should continue reading this article to learn the differences between influencer and micro influencer and to understand how micro influencer marketing can fit into your business strategy. Each type of influencer has pros and cons. You should know some tips and things to watch out for when working with these people. Micro-influencers can also adapt to your marketing efforts.
Types of Influencers
The number of followers is the most important factor that determines the type of Instagram influencers. People imagine influencers as Instagram celebrities with millions of followers, but for every influencer this is not the case. Sometimes marketing strategies target Instagram users with a dedicated and niche audience.
Mega influencers are real Instagram celebrities. In fact, there is no need to say “Instagram famous” because people who do not use Instagram recognize them. They are usually famous for their work in areas such as social media, TV, music or film. Some influencers have a lot of recognition and millions of followers, but they gained all their fame from Instagram.
Collaborating with a mega-influencer is a huge deal for your business. As a result, very serious transformations should be expected. However, most Instagram users follow these influencers even if they are not interested in them. Because when creating an Instagram account, these accounts are usually recommended for us to follow. That’s why when marketing with mega-influencers, you have a lot of reach, but low conversion and engagement rates can also be gained.
The risks of working with a mega-influencer are very high. If things go well, everything can be perfect for your business in an instant. But if things go wrong, your business’s reputation can be seriously damaged. There is also the financial dimension of the work. Collaborating with a mega influencer costs high as you can imagine. According to research and data, you should expect to pay between $10,000 and $600,000 when you hire a mega-influencer for a post.
Influencers aren’t just Instagrammers with hundreds of thousands or millions of followers. In many cases, marketing micro-influencers can be more profitable than marketing macro or mega-influencers.