Instagram is a powerful marketing and sales tool for brands. Many users don’t use the app to buy products, but still prefer to buy some of the things they see on Instagram. There are loads of ways you can sell creatively on Instagram right now, and as the app evolves, the number of ways increases and it becomes easier to sell.
Before you start selling on Instagram, you must have a business account, not a personal account. Once you reach 10,000 followers with a business account, you can access the swipe up feature and create shoppable posts. A business account also gives you access to many tools to better post and insights with statistics about your account.
Converting a personal account to a business account can be done in three easy steps. You should click on the profile icon in the lower right corner and click on the three-line icon in the upper right corner. From here, select Settings and click Account, then Switch to Professional Account. Your account has now been converted to a business account. By optimizing your account, you can ensure that your customers and followers can get to know you. The first way is to put a brand photo or logo on your profile picture. By building brand awareness, you need to ensure that people looking for you on Instagram find the right account.
Business accounts can add more information to their profile. You can add easy-to-use things like a reserve button, contact information, website link or contact button. By equipping your bio with information about what your brand does and what services it offers, you can give new visitors a reason to follow your business account.
You now have a good business account. After that, you should start creating creative and interesting posts to sell on Instagram.
Shoppable Instagram Stories and Shares
Creating shoppable posts is one way to make selling on Instagram easier. Shoppable posts have special tags that refer to the products in the photo. Users can see these tags by tapping the photo and shop quickly and easily.
The barrier to selling directly on Instagram has been removed with shoppable posts. Users go to Instagram to browse the homepage or Explore, watch the stories of their friends and other people they follow, and share stuff. That’s why they don’t prefer to leave the app by tapping a website link. Thanks to the shoppable posts, users can directly purchase products without ever leaving the Instagram application. This greatly increases your chances of making a sale.