One of the best platforms for marketing is undoubtedly Instagram. While it’s good that Instagram has so much marketing potential, it’s just as frustrating that the competition is just as high. There are more than 30 million business accounts registered on the platform, and all these accounts compete with each other for the attention of Instagram users.
I mean, it’s really hard to promote a brand on Instagram and put it ahead of the others. But that doesn’t mean you have to give up and admit defeat right away. One of the things to use to stay competitive and gain an edge over your competitors is Instagram sponsored ads.
Incorporating Instagram ads into your marketing strategy will require some cost, investment and more effort on your part. You may also doubt whether ads are the right path for you. But the overall marketing potential of Instagram ads is huge and they really make sense for your brand. There are also multiple types of ads that can be created on Instagram.
Potential for Instagram Sponsored Ads to Reach Target Audiences
Instagram ads are one of the things that advertisers often use. Nearly 3 million advertisers use Instagram ads as part of their marketing strategy. Instagram is a platform where it will be very useful to advertise, especially to promote products.
- 200 million people use Instagram to communicate with brands.
- Instagram has more than 1 billion monthly active users and 82% of these users follow at least one brand.
- 74% of Instagram users say they purchased a product after seeing its ad on Instagram.
This data makes Instagram one of the top three platforms for advertisers. The other two are Facebook and Google. In fact, since Facebook bought Instagram, ad creation and expected conversion rate on both platforms are pretty similar. Since both are very successful platforms, it seems that the marketing potential of these platforms will continue to increase in the coming years.
Facebook Ads Manager
Ads published with Facebook Ads Manager’s media kit can run on both platforms in the same way. In this way,
- wider opportunities for the target audience,
- Better campaign customization
- Various formatting
things like that are accessible. Since many people buy products they discover through these two platforms, every ad that reaches your target audience will return you as a product sale and a new customer. From a marketing perspective, if you want to increase reach even more, you can easily integrate your Instagram feed into your website using Jetpack.