Today the world has become very digital, B2B and B2C buyers have similar habits. Millennials generally do not trust their sales representatives; they now prefer the B2C purchasing experience where they can access higher quality and more information. We will learn together when B2C and B2B Instagram marketing intersect, what factors need to be considered when targeting today’s B2B buyers.
Presence of Brands on Instagram
Instagram is a platform with more than 1 billion active users and 92% of these users follow a brand account. That’s why Instagram’s powerful advertising products, audience, and networking capabilities are the best B2C businesses can leverage to reach consumers.
Story ads allow brands to share photos and videos in a vertical format that is compatible with mobile devices. Stories normally disappear after 24 hours, while promoted stories stay live for as long as the advertiser wishes. Here are some of the metrics that mean a lot for brands that want to increase their customers through Instagram:
- One of the 3 most viewed stories belongs to brands.
- 62% of people say they discover and buy new products using Instagram.
- 250 million Instagram users visit at least one brand account per day.
By creating a quality Instagram profile, you can increase your followers by sharing corporate news and stories and promoting your brand. The link you add to your bio will direct those who come with that link to a special page. Just share the link in your Instagram bio so everyone who comes will know that it’s an Instagram referral. Instagram users will be delighted to see a customized landing page for them. Add a short descriptive sentence about your company, service or product. A directly copied sentence on your profile should not be excessive publicity. Your profile should look both original and simple. Your profile photo should have a clear and recognizable logo, the back of the logo should be a single color or gradient.
Instagram profiles with more organic followers get more engagement. Using Instagram stories and posts effectively and a lot helps increase your follower count. B2C brands organize advertising campaigns on Instagram with both influencers and direct Instagram ads. These ads can be listed as follows:
- Influencers and Hashtags
- Video Ads
- Instant Experience (IE) Ads
- Story Ads (Video And/Or Image)
- Image Ads
- Carousel Ads