In 2021, Instagram has become an important part of the marketing secret for many brands and companies. Whether you think your business has a place on Instagram or not, chances are your ideal customers are on the platform to follow you and learn about your brand, products, or services.
What is Instagram Marketing?
This is pretty obvious, but there are many different aspects to Instagram marketing. Did you know that 95% of Instagram’s 1 billion users follow a business? With numbers like this, it makes sense that your company should be on the platform. That said, there are many ways you can actually use Instagram to promote your brand.
The first step is to come up with a complete Instagram marketing strategy so you know exactly how to use the platform to your advantage. Once you’ve established a strategy, you can also determine if your content and tactics are really worth it for your brand.
How to develop an Instagram marketing strategy for 2021
There’s a lot that goes into setting up your Instagram marketing strategy in 2021. The platform just launched Reels; they already have Stories, IGTV, Instagram Live, ad placements, commercials. Now Instagram guides are getting more and more popular on Instagram.
It may seem like there is always something new to learn and do in the app. Here are steps to creating a marketing strategy on Instagram.
Set a goal. Do you want to generate sales on Instagram? How often can you consistently post on Instagram? Do not bite more than you can chew.
Think about how you want to increase your followers and engagement. After all, that’s the point of being in the app.
Set up your Instagram account and make sure it’s a business profile.
Think of paid forms of promotion, such as advertising or influencer marketing.
Make a plan to analyze your performance so you can see what’s working and what’s not.
Don’t worry if any of these steps seem excessive.
Instagram Marketing Hacks
To make things easier for you, we divide these hacks into different sections so you can find the best hacks to support your goals.
- Content Calendar
Let’s start with the simplest trick: creating a content calendar.
- User Generated Content
To help you create content, consider creating a user-generated content (UGC) campaign. Not only does it take the creative work off your shoulders, but it also increases your followers’ trust in you. It means more when it comes to your users. Don’t forget to ask for permission before posting again!
- Recycled Content
We mentioned before that there are many types of content on Instagram. We’ll look at these types later, but it’s important to remember that you don’t necessarily have to create new content for every sub-platform.
Instead, make an IGTV video, add it to your feed and share it in your stories. You can also use the same content on other social media platforms, in your emails or on your website to extend the life of the content.
- Prepare photos in advance
If you plan your content calendar in advance, make sure you have photos or images ready to upload. Enjoy the walks or moments when you have a camera.