With over 1 billion monthly active users, Instagram is one of the best social networks in the world. But building brand awareness on Instagram is not as easy as posting photos/videos on your profile. Remember that anyone with a smartphone can post to Instagram. So don’t expect to gain followers and increase your returns with mediocre performance.
If you lose Instagram followers, identify mistakes and try to correct them. In this article, we’ll take a look at some common mistakes that can cause your Instagram account to lose followers and how to stop them.
View your goals
Every successful marketer needs clear goals to build a brand identity on social media. Without setting specific goals, you will not be able to execute effective plans and your efforts and investments will not benefit you. More than 55% of marketers struggle with setting specific goals and developing strategies for them.
Increasing brand awareness, getting directions, increasing sales, increasing community engagement and managing the website are often the primary goals of social media marketing. So make sure you set more accurate and realistic goals.
If you have already gained a significant number of followers on Instagram, but are now losing it, the first thing to consider is whether you are acting according to your goals and strategies. You need to find out which of your goals have been overlooked in your performance.
For example, if you focus specifically on sales, you can forget about building community relationships. In this case, your followers will drop out after a while because you are not connected to the community. You can measure this goal with metrics like shares, likes, comments, clicks, etc.
Sometimes there is a loss of followers even if you don’t link to niche accounts or stick to a specific topic. Remember that your goals are related to your niche and your community. Any quick change in your account style can lead to a loss of followers. For example, if your account is travel related, switching to food could have negative consequences. Use an Instagram theme that tells every follower and new visitor what your brand/profile is about and makes a lasting impression.
Redefine your target audience
Social media marketing is about reaching out to potential customers and directing them to your sales page. Your target audience are those who are likely to buy your products/services.
If you can’t gain followers or lose your Instagram followers, you may be targeting the wrong audience. Try not to include everyone as irrelevant users are unlikely to follow or get involved with your account. You should focus on a more related group in your niche that will follow your account permanently.
Most importantly, the better you know your niche and potential customers, the better you can target them on social media.
Therefore, you need to redefine and categorize your audience based on age, gender, location, language, position, etc. You can start collecting information from current and past customers. It can help you a lot to find out what kind of person really wants your products/services. This is especially important for local businesses looking to increase their online presence.
For starters, you can pull audience demographics and behavioral data from analytics tools to find out who your audience is most engaged with. Instagram Insights may provide demographics and actions of followers and content. However, you must switch to a company profile to use this feature. Another technique is to follow your competitors’ accounts and contact their followers. Competitive research can help you get a general idea of who your niche audience is coming from.
Keep in mind that the target market can change over time. That’s why regular testing is needed to make sure you’re targeting the right audience.