As Instagram and its algorithm have evolved over the past decade, the evolution of finding the ideal way to increase Instagram’s reach has become similar. With an incredibly smart algorithm and millions of users striving to get noticed, it can seem harder than ever to increase engagement.
Although the competition is fierce, Instagram is still one of the leading platforms to promote your business online, build a community and connect with consumers and names. Luckily, we’ve listed professional tips to increase your Instagram reach and make your account stand out.
Work with an influencer
If you want to reach new audiences, gain followers on Instagram and ultimately increase your reach on Instagram, working with an influencer is an excellent strategy. Influencers are an authentic way to reach a niche audience and build a bridge between the desired consumer and the brand.
To increase your Instagram reach and therefore your sales, you first need to identify the type of influencers that are most suitable for your business. Need lifestyle, fashion, food or fitness? Describe the type of audience and the values for your brand, then look for influencers who embody it.
So where do I start? Many brands understand the incredible influence influencers can have on Instagram’s momentum, but they miss the mark by reaching out to them to collaborate. Influencers influence conversations with many brands at the same time, so it’s very important to explain their expectations early.
It is unfair to assume that these people will work for free. If you want your campaign to be promoted in a professional and creative way, you need to offer a payment method.
Use hashtags strategically
Hashtags increase the reach of your post and profile. With Instagram you can now follow hashtags just like with users and further increase the visibility of your posts.
To make sure your posts have a big reach on Instagram, you need to create hashtag blocks with different uses.
To prevent Instagram from showing your account as spam, still use hashtags with fewer than 30 tags per post. It’s also critical that hashtags are relevant to your content, otherwise the reach may not get you new Instagram followers.
Improve the quality of your content
Our next tip for maximizing your Instagram reach is to improve the overall quality of your posts.
Gone are the days of posting your first photo to Camera Roll or using Instagram as an editing tool. Every Instagram photo tells a story, and to tell the story, your posts need to be captivating, engaging and original.
If your brand regularly posts aesthetic images with authentic, recognizable text, more users will respond to your content and the algorithm will ensure that it flows to more people. This will increase your reach and bring new Instagram followers to your account.
Find the best time to post
Every Instagram account has a unique audience in different time zones, so the right time to post it is personal. Fortunately, Instagram’s advanced analytics lets you see when your audience is most active, so you can plan your content calendar accordingly.
Claim your Instagram on Pinterest
Thinking about increasing Pinterest traffic to your Instagram account? Pinterest is a social media tool with an integrated search engine that easily attracts users and drives more traffic to your social accounts and blogs.
After you’ve posted a new Instagram post, paste it into the appropriate category in the Pinterest dashboard. Doing these things will increase your Instagram reach to other platforms and gain potential new Instagram followers.